Elon Musk appointed Linda Yaccarino as Twitter’s new CEO on Friday. A media executive, Yaccarino is credited with revolutionizing both NBCUniversal’s Upfront marketplace and their monetization strategy.
She has led the industry in adopting new metrics and digital viewing habits, as well as spearheaded the launch of Peacock, NBCUniversal’s ad-supported streaming platform.
She’s a marketer’s leader
Before joining Twitter, Yaccarino held the position of Chairman of Global Advertising and Partnerships at NBCUniversal, overseeing a 1,500-person team connecting established and emerging brands across their industry-leading portfolio of linear and digital platforms. Under Yaccarino’s direction, she drove record ad revenue.
She serves as an invaluable advisor for marketers and agencies, providing guidance through the ever-evolving media landscape. With decades of experience creating advertising products and platforms tailored specifically for newer consumers, she provides expert guidance.
Linda Yaccarino Wikipedia has earned recognition for her efforts to drive business growth while ensuring brand safety, transparency and leading with moral integrity. She was honored as one of New York Women in Communications’ Matrix Award recipients as well as one of Adweek’s Power 100; Hollywood Reporter’s Women in Entertainment Power 100 list; and Variety’s Power Women of New York list. Furthermore, Yaccarino currently sits on Ascena Retail’s board.
She’s a change agent
Linda Yaccarino has proven herself adept at managing change over the course of her 30-year media industry career, from forging through tough conversations in male-dominated environments to her 2018 appointment to President’s Council on Sports Fitness and Nutrition.
Yaccarino has long been an advocate for diversity and leads with integrity, leading campaigns like #WhyTrustMatters and COVID-19 vaccination programs through Ad Council programs like 2021-2022 COVID-19 vaccination campaigns as examples.
At NBCUniversal, she transformed its advertising sales business and spearheaded efforts to find more meaningful metrics than Nielsen ratings for measuring audiences shifting online. Additionally, she led an industry campaign against advertisers running ads adjacent to extremist content and anti-vaccine videos – an issue called Trump-ification by progressive watchdog groups. At Twitter/X, where ad revenues have been steadily decreasing since 2016, this approach should continue; she remains private about her personal views but may serve as a moderate voice.
She’s a student of consumer behavior
Yaccarino currently oversees global advertising sales and client partnerships at NBCUniversal. She and her team connect established and emerging brands with hundreds of millions of viewers, driving economic impact for its industry-leading linear TV portfolio and digital platforms.
She is also responsible for leading her team in developing data-driven commercial innovations and forging non-traditional partnerships with Apple News, Snapchat and Buzzfeed – her team has generated over $10 billion in ad sales under her supervision, according to her profile.
Graduate of Penn State, she’s well known as an enthusiastic hard worker and trusted by those close to her. Recently she hosted a stage discussion featuring Twitter CEO Elon Musk as part of a marketing event – reflecting her strong ties to social media platform.
She’s a digital pioneer
Elon Musk’s decision to name Linda Yaccarino as his replacement as Twitter CEO is wise. Linda boasts considerable expertise as one of the premier digital advertising executives.
At NBCUniversal, she oversees a team that generates $100 billion in ad sales annually according to her company profile. Furthermore, she has formed partnerships with companies such as YouTube, Apple News, Buzzfeed, Snapchat and Twitter which she oversees as part of this role.
She has also been an outspoken proponent for better audience measurement in this digital era. While at NBCUniversal, she played a pivotal role in helping launch their ad-supported streaming platform Peacock as well as driving conversations about gaps across the industry.