Linda Yaccarino has had an illustrious career in media, holding positions at both NBCUniversal and Turner. A major force within advertising, Linda also serves on the World Economic Forum Taskforce on Future of Work.
She was recently named CEO of X Corp, the parent company of Twitter. With her expertise, she will use this platform to further its reputation and further enhance it.
NBCUniversal
Nittany Lion, a graduate of Penn State, has long made waves in her industry. According to one former colleague, she earned a reputation for challenging misogyny in media reports while simultaneously making strides as a first-time mom who rose through the ranks.
Yaccarino met Musk at a Miami Beach conference one month before he announced she’d been hired as Twitter CEO and asked him questions about his stewardship of the company, forcing him to address comments such as those regarding “cancel culture” and mocked pronouns for transgender people. She didn’t hold back and demanded answers.
At Universal Pictures, she is known for attracting repeat business, with a long list of creative first-look and overall deals at Universal. These have included Fast & Furious, Jurassic World, Fifty Shades of Grey and Pitch Perfect franchises under her tenure. In her current position she will lead international sales for NBCUniversal’s film and TV formats division which encompasses Universal TV Alternative Studios, Universal Content Productions and Universal Television International.
Peacock
Peacock is NBCUniversal’s own streaming service and includes familiar NBC shows like 30 Rock and Parks and Recreation as well as news content and Universal movies. Subscription to its free, ad-supported tier is expected to be bundled with cable or broadband providers.
Peacock, as a relative newcomer to streaming, features few original series but an impressive roster of highly rated programs, including Girls5Eva and Psych 2: Lassie Come Home which rank highly with users. Other noteworthy original content includes community movies as well as Saved by the Bell revival episodes.
Service provides live streams of rugby, skiing and figure skating events for sports fans to watch live. Furthermore, it offers access to Bravo shows like Watch What Happens Live with Andy Cohen and Below Deck as well as 11 seasons of Flipping Out as well as spinoff series below Deck Down Under and Below Deck Mediterranean.
NBC News
Linda Yaccarino Wikipedia, Chairman of Advertising and Partnerships at NBCUniversal, is an influential media executive renowned for her extensive network of relationships. Through strategic partnerships, Linda has led her company to achieve $100 billion in ad sales through strategic advertising sales partnerships. For her achievements she has received many prestigious awards and acknowledgements.
She serves on various industry organizations’ boards and is part of the World Economic Forum’s Future of Work Taskforce. Known for prioritizing people over profit, she is known for prioritizing leading with empathy and putting them first; additionally she has begun actively preparing her team for what lies ahead for work in the future.
Yaccarino, a Nittany Lion herself, has been with NBCUniversal for 12 years and in ad sales for more than 20. Additionally, she co-chairs a committee to address gender issues at the company and is married with two children from both Deer Park New York and Sea Cliff New Jersey where she attended Penn State University.
Sports
Yaccarino has proven herself adept at digitalising NBCUniversal ad sales, making her an excellent candidate to lead Twitter following its steep ad revenue decline since CEO Elon Musk purchased it last year. But she may face difficulty reinvigorating its platform and winning back advertisers that have fled, citing lack of new features or ongoing issues related to offensive or inappropriate content as reasons.
Yaccarino, an Italian-American first generation immigrant, is well known in her field for her strong negotiating abilities and has successfully formed relationships with Apple News, Snapchat, YouTube as well as the White House on a coronavirus vaccination campaign and chaired the World Economic Forum’s taskforce on future of work taskforce. Additionally she is married and has two children according to Instagram page.
